Mobinable now supports - Flash Page, scripting and much more

It has been long since the last update. Our product team has been busy with enhancing the product. Here’s what the recent release comprises of.

Splash Page Support: Make the user experience even more engaging

image

Now your pages can have a Splash screen, just before the normal page appears. You can not only pick your favorite templates to build the Splash page, but also configure the “time in seconds” this Splash section should appear to the end user.

Custom Script Support: Get your custom code work for you

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The users of Mobinable DIY (the studio) wanted to upload custom styles and javascript snippets, and so we have added a “Code” section which will help you embed your custom code.

In addition, we have created an additional slot to embed your Google Tag Manager code, if you are using one.

Newer and Extended Navigation: Build your pages, even faster

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As visible above, the 3 step process of creating a landing page, is now a 2 step process. 

In addition, we added a small sub-navigation as we introduced the Splash and Code section.

More templates : HTML, Spacer, Image

image      image      image

We built some more templates for your campaigns. Go explore them and let us know what you think. Feel free to tell us which all templates we are missing and you need them - we will built it for you.

Our mobile landing pages but your themes

Our first big release this year and we are getting you a feature which will make you feel that you are now getting more out of Mobinable.

This new feature will now allow you to “upload” your own look and feel for the page. All you need to do is instead of picking an existing theme, use the option “Build a theme”

Our DIY will help you figure the rest :)

Effective mobile landing pages - Now more affordable

Mobinable conquered making mobile landing pages simple. If conquered is far too much to claim, we would bring it down to mastered!

Starting today, we are happy to announce that we have “taken away” the pricing from our pages.

Easier

(image source - http://www.flickr.com/photos/hlkljgk/1227416397/)

Why did we do it?

We wanted simpler pricing plan for our customers. We talk to a lot of you, and we realized that a fixed monthly pay as you go might not be the best way to move forward.

We will admit one thing here - pricing is not an easy task.

So, if it’s not pay as you go, what will it be like?

We think it should be more on the lines of Pay as you Gain! So, if you get benefited, then you pay us. Even if this means we losing some of our “fixed” revenues (no matter if you gain or not), it would mean simply charging you for no good reason. 

So, while we are working on the new pricing strategy, we thought why not open the doors to the world of mobile engagement. 

So folks, knock yourself out!

So does that mean Mobinable will not charge at all?

Well, NO! We like to watch movies, eat food and occasionally buy gifts for our loved ones - apart from dire need to having a cell phone with unlimited data plan, a great internet connection, all the possible handheld gadgets - which means we need $$ to pay our bills.

So, we will get feedback from you on the new pricing plans, once we see your usage pattern and feedback from you on what it works best for you.

What happens to the current customers and their campaigns?

Go ahead and create campaigns and use them. We are working with one customer at a time, and trying to understand the pattern.

The existing campaigns will not get affected and will continue to work the way you have configured them.

Now, if you have any questions or wish to cancel your account, do not hesitate to reach us at support [dot] mobinable [dot] com

Source: mobinable.com

Mobile and Responsive Landing Pages - Mobinable DIY has it all

Yes, we did both of the above. Our pages now are not only mobile optimized but also responsive. If you want to check them out, click the link from you phone and your computer browser.

Screenshot below is homepage of a microsite which we are running for a customer.

Our own microsite looks like below and you can access it via http://mn.mobinable.com (or you can also type http://qr.do/mn)

Also in our release today, we fixed few more issues.

  • Better DIY screens
  • More goals to start a campaign from - we added a new goal - POLL
  • Fixed few UI and rendering issues on the mobile pages. They look prettier.

Additionally, the mobile pages are faster due to the result of some CSS optimizations and shrinking which we could do for you. More and faster pages means less time for your customers to wait before they engage in a dialog with your business.

The product map for 2013 is laid out and we promise you that there will be some awesome features for you very soon. Watch out (subscribe box in the right) for updates from us.

Source: mobinable.com

Best of Mobile Marketing in 2012

Mobile was a hit in 2012. If the mobile fever hasn’t caught on you, go through the links below. If you are already a mobile fanatic then you need to read through the rest of the post. A small compilation of links and tools which we recommend.

Tools

http://www.springbox.com/mobilizer/

http://validator.w3.org/mobile/

https://developers.google.com/speed/pagespeed/insights

http://progrium.com/localtunnel/


Watch out

http://www.businessinsider.com/the-most-important-people-in-mobile-advertising-2012-6?op=1

http://www.theadvertisingclub.org/

http://inner-active.com/landscape.html

Tips and Tricks

http://labs.thesedays.com/blog/2010/07/16/10-tips-for-designing-mobile-websites/

http://www.thinkwithgoogle.com/mobileplanet/en/

http://www.quora.com/Mobile-Marketing/How-do-I-create-a-mobile-optimized-email-campaign

Blog/ Website to follow

Just wishing a successful 2013 was not good enough. So, we tried to curate some of the best Mobile Marketing Stuff which we have noticed around on the internet. Hope you enjoyed reading. And we wish you enjoy 2013 even more.

Happy 2013 folks!

Mobile Ads cannot ignore mobile landing pages

Great that you have started serving mobile ads, or thinking of using mobile ads for your business. However, your duty of putting up ads doesn’t get over by just selecting an ad engine and serving ads. What is important for you to think is

What happens when someone clicks this ad from their mobile device?

Certainly when your ad is clicked, the control gets redirected to a web page or for better terms - a landing page. Thus, comes another piece of work for you

How to create a great mobile landing page?

In our next post we shall talk about what constitutes are “great” mobile landing page.

And unlike desktop browsers (which are handful), there are hundreds of mobile devices. So, your landing page need to consider most of those devices, various sizes, data speed, OS etc they bring in.

What is making us write this post is a simple test we did from our mobile device. We saw the below ad, and clicked on it. You will not believe that it took to the normal business.com website, which by the way, is not mobile optimized. See for yourself below.

The above landing page is not even mobile intelligent, forget about a clear call to action. Also, if you notice, the landing page is nothing but the business website. Now clearly, I am not going to surf through the entire website on my mobile device to search for that particular router.

Take an example of mobile landing page done right, this time by Microsoft. See image below.

Business should not forget that browser ads are very different than mobile ads, and if you do not pay attention to the details, you are not losing your money but also damaging your brand reputation.

How Mobinable can help?

Mobinable helps achieve you these business objectives by providing focused, call-to-action landing pages. Not only does these landing pages extend the dialog between your brand and the consumers, they can also capture the customer moment as it occurs, on an anywhere anytime basis. Businesses can chose focused goal oriented pages, ready to engage the users. To know more about how Mobinable can help, click here.

Mobile now: Why Women’s Apparel Business Needs Mobile Strategy?

If you are a Women’s Apparel business owner, there are few simple questions you can ask yourself to gauge if you need a mobile strategy or not. We are here to help you figure it out. Start by asking yourself:

Can a mobile solution help me achieve any of my business objectives? Think in terms of these below 6 important questions:

  • Can it increase my customer reach?
  • Can it increase sales?
  • Can it help customers in any way?
  • Can it increase brand engagement?
  • Can it drive traffic to my retail joint?
  • Can it strengthen my existing product?

Can it increase my customer reach?

127.6 million Mobile users in the U.S. consumed mobile media through their mobile browser or application in 2011 (comScore 2012). The number clearly highlights the importance of mobile in the consumer’s life. Besides, its importance as a marketing tool is apparently enhanced by bringing in picture that 81% of users prefer mobile sites to apps for price research, 79% for product reviews and 63% for purchasing (Adobe Mobile Experience, 2011; eMarketer, 2011 via SearchEngineLand). This data is evident in highlighting the significance of lead capture pages on mobile sites, or landing pages in mobile marketing.


*Source: Retrieved from bitly.com/w5I2aT


Specifically, the importance of mobile in women apparel industry can be understood by the finding of a latest research on Mobile Shopping by Spotzot, as per which, women’s apparel is ranked first in mobile shopper interest. These all precisely indicate that mobile is a means not only to reach more customers, but also an apt means to market more women apparel.

Can it increase sales?

Yes, by a call-to-action page, you can instantly convert browsing to selling. It can be envisioned simply as a window shopper actually going inside the store and making a purchase. As easy as a click. Fast checkout.

“Mobile consumers are looking to search, find and transact quickly,” according to Dennis Glavin, manager of the North American mobile search advertising business for Microsoft, Redmond, WA. “From there, the next step is to construct a mobile campaign and landing page strategy that best delivers that immediate action to mobile consumers.” (*Source: Mobile Commerce Outlook 2011)


 

*Source: Retrieved from bitly.com/U36MPb


Can it help customers in any way?

This is one of the easiest questions in the list. If your mobile strategy is helping the customer in any way, it is must for your brand to have it. The simplest example can be the ease of carrying coupons which saves the consumer the hassle of printing an online coupon and presenting to the cashier in-store. Mobile coupons can come in handy. Similarly, your mobile call-to-action page might be helping customer in the quick check-out by a single click, or by finding an area of interest nearby.

*Source: Retrieved from bitly.com/U37QT1

Can it increase brand engagement?

This is the top business objective for which companies and brands are using mobile marketing today- increase customer engagement (Forrester, July 2010 via Snaphop).

“Every advertiser wants you to show them you want to engage with them in some way, whether that’s watching a video or filling out a form,” says Wong, the CEO of mobile rewards platform Kiip. (*Source: bitly.com/M7375A)

Certainly mobile marketing can increase brand engagement by a range of touch points. These touch points can be sales, coupons, like we saw above; or they can be retail environments or web stores where brand makes contact with the individual, as seen here.

*Source: Retrieved from bitly.com/VMJjmM


Can it drive traffic to my retail joint?

“While the selling of digital goods via mobile devices represents a huge opportunity, mobile campaigns should also be leveraged for influencing offline purchase through the sign-up of consumers to sales and offers or calls to action that allow store location lookups or the ability to phone your local store,” says Anne Frisbie, vice president and managing director of North America at mobile ad network InMobi, San Mateo, CA.

“It’s important to note that mobile continues to be more effective in driving in-store purchasing than mcommerce,” said Scott Dunlap, vice president of mobile at JiWire, San Francisco. (*Source: Mobile Commerce Outlook 2011)

These statements establish the importance of mobile in driving traffic to the retail joints. Some creative landing pages showing store locator or mapping your store can help you achieve this.

*Source: No Nonsense leggings ad in my smartphone

*Source: Mobile Commerce Outlook 2011


Can it strengthen my existing product?

If the mobile strategy can strengthen your existing product in any way possible, the answer to employing a mobile strategy is yes. The ways can include the ease of purchasing with short and crisp price info or just a helpline number.

“It is about how does mobile fit into the context of what shoppers are trying to do. Retailers are leveraging mobile to make the shopping experience much more transparent,” says Tom Nawara, vice president of digital strategy and design for Acquity Group, Chicago. (*Source: bitly.com/ugcox6)

*Source: Retrieved from bitly.com/Qh2qZe


How Mobinable can help?

Mobinable helps achieve you these business objectives by providing focused, call-to-action landing pages. Not only does these landing pages extend the dialog between your brand and the consumers, they can also capture the customer moment as it occurs, on an anywhere anytime basis. Businesses can chose focused goal oriented pages, ready to engage the users. To know more about how Mobinable can help, click here.

A thing of beauty is a joy forever!

Introducing new Theme based Design for a better look

Our new design

Most of our patrons asked us for rich looking UI than just mere colored background  scheme. We have had all those input in the “wish list” and here is the first change for a better theme. We are confident you will like the changes. 

We are also introducing a few others as part of our commitment to offer you better experience and better campaigns. Let me introduce you to the “New” we have rolled out,

“Pick a theme”


During the Campaign “Setup” step you can select any theme you would want for your campaigns. Try each one of these and experience the difference in your campaigns,



“The Social Template”
We have a new representation of the Social Icons to go with the new theme design.



“SEO for your Campaign”
You have been adding “title”, “descriptions”, “keywords” for Search Engine Optimization of your website. Why neglect mobile campaigns? We are now extending the same to your mobile campaigns.

We are actively working on making the mobile experience better with every release and we will continue to do so.

UbiQRtous in Europe - Part 3: á Paris

One of our friends is on holiday in Europe and has reported back that QR codes are ubiquitous across Europe. His travel is taking him to London, Paris, Zurich and Scotland and the QR code trail seems to be everywhere. Here’s a series of travelogue inspired technical blogs on QR codes in Europe.

The first one covered his experiences in Zurich (UbiQRtous in Europe - Part 1: Zurich “und Die Klug Handy” revolution) and the second one in UK (UbiQRtous in Europe - Part 2: In UK - Some Tea and QR Codes for you, old chap?)

Here’s the last of the series that uncovers QR code based mobile marketing efforts in Paris.

Part 3 - A la Paris

Paris was wet, windy and whimsical when I arrived. Staying in the La Defense region is not exactly soaking in the rich history and culture, but provides a modern counter balance to the ancient, frozen-in-time countenance of the Parisienne landscape. The modern glass and steel facade of the Grand Arch de La Defense may not quite match the stony splendor and history of the Arc de Triomphe , but for me it is an important testimony of how technology now allows us to be bigger, better and faster, if not necessarily more aesthetic than our war-mongering medieval ancestors.

QR codes et Ligne de train

In Paris, I did not have to try too hard. QR codes were all over the place. They were being used by museums, galleries, food joints and retailers with a vengeance. Not allof them led me to content which I could use, but some of them were pretty cool.


Some were placed in not so clever places - like the BMW ad here, in a subterranean Paris metro station. I love the BMW badge, and a metro station is a great place to get captive attention for your brand as commuters wait for their trains to arrive. But is there enough signal strength on the phone 118 feet below the earth’s surface? There sure wasn’t enough juice in mine, or maybe it was my provider. But, I’d love to find out how many people were able to scan the QR code on this poster from the bowels of the earth.

QR Artistique


I saw that galleries and museums were going big on QR code based marketing. There is no place more eye-catching to put QR codes in, than the larger-than-life hoardings all over Paris. Like the art exhibition that provides useful details on the event, the entry dates for individual and group visitors and practical information on the opening hours and entry fees. In other words, useful information augmentation to supplement the limited literature that can be printed on the hoarding or the poster. Useful, but not earth shattering. Ability to buy tickets for the event off one’s phone would have given the campaign a better edge and converted marketing efforts into sales outcomes.

QR Gastronomie

The eateries on the other hand seem to have got it relatively right. I again saw QR code based campaigns on the posters and hoardings of restaurants and food joints. Subway posters had QR codes which showed where the next nearest subway joint was. Pretty useful for a hungry traveler and a call to action seemed to explain why the QR code was there in the first place. However, there were still no incentives or freebies thrown in. Maybe, they just didn’t have a deal in that season.

Gâteau de riz, savoureux beignet and QR codes anyone?

The pièce de résistance finally came in the unlikeliest of places. The South Indian palate subjected to Moules Mariniere and Pot-au-Feu for a week soon began longing for the staple South Indian snack duo of idly-vada. How does one describe idly-vada to the French? Gâteau de riz and savoureux beignet? For rice cakes and savoury doughnuts.

I didn’t have to try too hard. Saravana Bhavan near Gare du Nord not only satisfied my longing for South Indian food but also astounded me with their QR code based loyalty campaign. Presented along with the bill was this campaign that invited me to download a QR code reader for my smartphone, scan the QR code and be rewarded for my loyalty. The prize? 1 free coffee / tea for 5 visits and  1 vada + coffee for 10 visits. Cool, they had bundled everything together – a call to action and a freebie based on my loyalty, capturing my facebook profile / email id in the process. All in all, it was a well executed QR code based mobile marketing campaign.

3 key takeaways from Paris:

  • Think twice before rolling out mobile marketing efforts in the underground metro stations. I’m not too sure that the signal strength will allow to target the potential customers’ mobile phone.
  • For tourists, make it easy to better utilize their limited time. There are a whole lot of museums and galleries and monument to visit and we don’t want to spend half a day waiting in queues to buy tickets.  Eiffel Tower – are you listening?
  • Throw in a freebie or two to make that effort and experience worthwhile. I’m more likely to tell everyone what a great mobile deal I got on my holiday, in a foreign country, when I was least expecting it. Like how I’m doing now, in this blog.

Closing Notes

Being a frequent visitor to Europe, I was astounded by the sheer speed and suddenness with which QR codes had popped up all over. They were relatively unseen and unheard of a year back, but now they were all over the place. Most of them had the implementation gone all wrong, but the fact that someone was trying bodes well for mobile marketing efforts. Whether QR codes are the way forward or will they fade away remains to be seen.

Thus ended a European sojourn marked by some fickle weather, some great food, lovely people and some eye opening trends in the technology space. My conclusion is that QR codes have taken Europe by storm, but the implementation still leaves a lot to be desired. In the end, the French-Indians had got it mostly right. The QR code based loyalty campaign at Saravana Bhavan, Gare du Nord, Paris by far took the cake, the idly and the vada.

UbiQRtous in Europe - Part 2: In UK – Some tea and QR Codes for you, old chap?

One of our friends is on holiday in Europe and has reported back that QR codes are ubiquitous across Europe. His travel is taking him to London, Paris, Zurich and Scotland and the QR code trail seems to be everywhere. Here’s a series of travelogue inspired technical blogs on QR codes in Europe.

This post is the second part of the 3 parts. The first one is here: UbiQRtous in Europe - Part 1: Zurich “und Die Klug Handy” revolution

Part 2 - In UK: Some Tea and QR Codes for you, old chap?

QR code based marketing is quite a rage in UK. Businesses in London and the surroundings have adopted QR codes in a big way and I saw them everywhere – printed on product packaging, flyers, brochures and hoardings.

The Krispy Kreme doughnut stores have one printed on their gift boxes. The QR code leads to a neatly laid out mobile website with a store locator, list of stores, latest on the menu and twitter feeds of Krispy Kreme. An example of QR codes being used for augmenting the information that is viewable to the customers, however still not compelling enough reason for customers to scan the code. A contest or a freebie would have made it worthwhile for customers to explore the brand further.

The Scotch trail beckoned and I was soon off to Scotland. An 8 hour car ride makes the journey from London to Fort William arduous and tiresome, but worthwhile when you savour the golden liquid in the place of its origin.

Our car from Europcar came with an interesting flyer which had a QR code printed on it. Scanning the code leads you to a neatly laid out mobile site that allows you to hire a car online, pretty neat. Here, Europcar had included a key business transaction as part of their mobile site and that is always value adding for the customer than just learning more information about Europcar. A location finder came as part of the website, again a useful feature considering the business Europcar is in.

In Scotland, it was blissfully sunny yet cool for the period I was there. Ben Nevis beckoned from a distance, as I checked into my cozy wooden cabin in the Scottish wilderness. Tourist flyers and brochures all sported QR code based links, mostly used for augmenting the information printed on them. However, here again, the people behind have made the cardinal error of linking the QR code to their regular website which makes the content unreadable, cluttered and cumbersome to deal with.



3 key takeaways based on what I saw in UK:

  • QR codes based marketing campaigns are much more likely to work, if you can target the time and place to catch people’s attention. I found Europcar had done a smart thing by putting it in the car I hired. I was bound to become bored en route and prone to fiddle with my phone.
  • The brochures and flyer are a great target for mobile marketing campaigns. They have the tourists’ attention; however the content has to be something that offers value to the tourist. Some special offers on memoribilia, some discounts to local museums, etc are better suited than just lengthy write ups on the history of the place.
  • Call to action every time please, especially while targeting tourists. I need to know if it’s worth scanning the QR code, especially when my phone is on international roaming.

UbiQRtous in Europe - Part 1: Zurich “und Die Klug Handy” revolution

One of our friends is on holiday in Europe and has reported back that QR codes are ubiquitous across Europe. His travel is taking him to London, Paris, Zurich and Scotland and the QR code trail seems to be everywhere. Here’s a series of travelogue inspired technical blogs on QR codes in Europe.

Part 1 - Zurich “und Die Klug Handy” revolution

Switzerland has always been a favorite holiday haunt for ages now. The usual holiday in Switzerland is always in some remote farm, amidst the grazing cows and the sheep. The overall objective is to avoid human habitation and the camera wielding tourists who arrive in droves at this time. The numerous chalets that are let out as holiday homes offer a safe haven far removed from civilization. However, this time it was a vacation in the city - necessitated by the numerous friends to catch up with and an unusually overwhelming urge to soak in the sights, sounds and lights of a pulsating mega-polis like Zurich.

Switzerland was always ahead of the curve when it came to adopting mobile technology. Much before the iPhone revolution, back in 2001-2002, the Swiss were always very tuned to their “handys”. Now the Klug Handy (is that a Swiss-German enough name for a smartphone?) revolution has put an iPhone or two in every single Swiss hand.

Being recently exposed to mobinable.com (queaar.com previously), my eyes had slowly but surely become programmed to spot mobile marketing efforts. When smart-phones are around, associated mobile technology cannot be far behind. Sure enough, the ubiquitous QR codes started popping out of every nook and corner of Zurich. This huge hoarding on Bahnhofstrasse was probably a strategy gone wrong for Samsung – the site just refused to open up. What a waste of OOH space and money!


I saw that Coop the Swiss retailer had adopted a similar strategy as Tesco in Korea, by putting up a huge hoarding outside their Bahnhofsbrucke store with a picture of racks and racks of their products with QR codes against the product types. I did not scan the QR codes there, but I guess Coop was allowing their customers to e-order, or m-order their products without entering their stores.

QR codes were also on product packages too. The daily cereal box had a QR code printed on its back that gave me the menu for numerous smoothies I could make with the cereal. On the mobile campaign site was also a link that leads to a game that allows people to win various prizes.

On the other side of the border in Konstanz, Germany, QR codes again popped out of nowhere. Pretty much a one-horse town, Konstanz’s stores were all selling stuff with QR codes printed all over, the mannequins at the window inviting you to print your own personalized QR codes on t-shirts you buy from the store.




There were numerous other places where QR codes jumped out to catch one’s attention. The advertising boards on trams, the ticket vending machine at the bahnhof, the flyers, the brochures, the hoardings, pretty much everywhere. However, content which is key to holding the user’s attention was not always mobile friendly or intuitive.

3 key take aways on the implementations I saw in Switzerland:

  • QR codes were generally plastered everywhere, very few told me what to expect. Call to action was clearly missing
  • Don’t waste your time on OOH QR code ads, especially in a traffic heavy zone. No one will risk scanning a QR code from their cars
  • Content is king. If you don’t have content that engages and rewards the customer, you’ve pretty much lost him or her

Check-o-graphic: Our new Infographic

Here’s a new infographic, talking about 3 most important points, which any business or brand is considering for forming a mobile strategy.

The 3 important points are

  • Know your customer
  • Don’t put all your eggs in one basket (have multi-pronged approach)
  • Keep it Simple n Sexy (The new K.I.S.S)

Let us know what you think!

The continuous evolution of Mobile *.*

Let me first clarify the title:

The continuous evolution of Mobile Everything:

Mobile + Marketing

Mobile + Advertisement

Mobile + Social

Mobile + Local 

         =

Mobile + Everything

We have heard this several times in the past “The Year of Mobile”, but there are several writers mentioning, that 2012 is the year. This is the year of Mobile. I don’t think it that way. Here’s a reason.

One could put a particular year to TV, Social, Gaming etc; but I don’t think anyone can (and should) do it for Mobile. All the other things like Laptops (or desktop), Social have some limitations of audience, geography, ability to solve a problem, purpose, availability etc;

But if you see Mobile, it’s second YOU! It’s not a fancy item to carry around anymore. Very much a necessity these days. Like internet. Carries everything (virtually ofcourse), connects everyone (sometime it’s a pain), tried to solve everything (atleast claims) 

What we are seeing in the Mobile space is just tip .. errr .. wait a min, again don’t want to compare with iceberg. Well, this evolution is never ending, I guess that is the reason it’s called evolution. New things in hardware, apps, payments, social, local, internet, interaction, education, commerce will keep the “MOBILE SPACE BUSY”. It’s never gonna end, but we will see transformations all around us. Hopefully for good.

So don’t even put a year on Mobile, please! May be a century might work.

Queaar is now Mobinable

It’s been a little more than a year since Queaar took birth, with the promise of enabling interactions between customers and their businesses “instantly” and “mobile-ly”.

The birth of Queaar is linked to our founders’ real life frustrations of not being able to learn more about a product or a service and provide feedback “in premise” and in real time. In short, the brands though visible were not talking enough to their customers.

Queaar took the approach of connecting businesses with their potential customers via their mobile devices. For this, Queaar leveraged QR codes, short URLs, short codes and IVR as the channel to establish this connection. From the very beginning, Queaar was very cognizant of the need for a multi-pronged channel to connect products and service campaign sites / websites with the potential customers. The result was instasqua.re, where all the channels came together offering multiple options to customers. We always consciously put the horse before the cart; QR codes for us was always a means to the end.

Considering that QR codes were the rage at this time last year, it did not surprise us that the QR code element of instasqua.re generated more traction as compared to the other elements. This also created a hard link between QR codes and Queaar and at times we were hard pressed to explain that Queaar was much more than QR code based marketing.

With the mobile space now looking beyond QR code based use cases, we believe the true potential of what we stand for can now be realized. We are keen to make our customers look at us as a company that enables mobile based interactions between products and customers. For this, we felt the need to call ourselves something different. Something that will tell our customers what we stand for. Mobinable is finally what we decided to call ourselves. Mobinable = Mobile + Enable; indicating that we enable our customers (the businesses) with the right mobile strategies to reach out to their customers (the consumers). 

We still do QR code based marketing campaigns if you wish, but we do a lot more than that. We believe in putting the mobile devices and mobile technology to multiple uses, enabling businesses to target customers in multiple ways.  A lot of our platform, the DIY interface and the people behind remain the same. So you know that you are still dealing with the same company despite the different name. We assume that comforts you.

Mobile phone usage is already second nature to most users; New age mobile devices and applications will combine together powerfully to further influence this behavior. We believe that a lot of real-life workflows can be built intuitively and intelligently into mobile applications.

Watch this space as Mobinable takes wings with exciting new products and service offerings in the mobile application domain.

NYC Big Apps : Our submission

It’s been a while we wrote a blog post. “Stuff” is keeping us busy :)

We are excited to share in this post, our submission to the NYC Big Apps. More than participating in a competition, we are excited to say that we are solving a real world problem - Feedback to the authorities on your cab ride.

http://2011.nycbigapps.com/submissions/5828-nyc-feedforward

Here’s how we came across this problem. From an article in WSJ

New Yorkers don’t hide how they feel about cabbies: Every day, an average of 20 people complain to the city about a rude or dangerous taxi driver.

So to cut down on 311 costs from the taxpayers’ money, we thought of leveraging technology here.

If you like the solution, vote for us. In either case, we would love to get feedback ..errr .. or should we say Feedforward :)

Also, we want to mention and thank Prezi, which we used to create the presentation. Here is the link to the presentation.

http://prezi.com/8txuz-rx0sjj/nyc-big-apps-and-queaar/

We also used Yipit API, to show real time deals to folks who gave feedback about the taxi, and may want to now check if something exciting is going around.